12th September 2018
‘Documenting Youth’, is a continuous project that captures the energy and essence of a generation around the world experimenting with McQ clothing. Shot by photographer Chris Rhodes, the venture kicks off in Beijing and Shanghai. A cast from the local creative communities of each city, including theater, music, fashion and art, were shot in their genuine haunts. In Beijing the School Live House, an alternative DJ bar, forms the seductively seedy backdrop to the city’s coolest kids. While LeBaron club in Shanghai, an outpost of the original Parisian infamous, the local hosts will-if-don’t-want-to-be-them-you’ll-want-to-be-friends-with-them-set.
The 5th of September marks the celebration of the launch with an event at the Arkham Club, Shanghai.