Introducing the McQ AW17 Main Men’s Collection


The McQ boy uses clothes to express who he is, what he likes, where he has been and what’s next. Each piece highlights his influences and his travels, a genuine exploration of what got him here, now.


He finds security in scenes. An early adopter, he commits to a subculture and rides the wave to its crescendo.


This Fall, McQ plunges into the ‘90s Manchester music movement, within the walls of The Hacienda, which were amplified by the rave and acid house scene. What started with the music became an international aesthetic, as ‘baggy’ became known as the genre and the style. It’s that languid mood – the sense that everything can happen at your own pace – which sets the tone.  Slouchy silhouettes reign, but they never overwhelm. Wrap trousers in traditional ‘90s wash denim are tapered with boxy bombers, while oversized hybrid coats combine classic British design with Japanese deconstruction, as denim meets tailoring and leather is paired with boiled wool. Rebelling against the conventional men’s working wardrobe of suits, pinstripes are worked into sweatshirts and pants, subverting the idea of the tracksuit. Even the oversized knits, which have been spliced up and rebuilt, bringing a Grunge touch, are still in the world of the practical and utilitarian, not the stylized. Striped neons, combined with softer tones are a rave reminder.