User-centric Approach

Putting the user first

Our user-centric approach ensures that high-value user outcomes are developed and refined and drive design and technology.  We help clients pull together user evidence, analyze user feedback, and embed business users in the design and functional refinement of technology solutions. 

Developing personas and use cases

We pioneered the rapid development of audience segment information requirements through the use of personas and scenarios.

Extending persona development

With a Federal government client, we introduced the concept of Persona Business Advocates. This concept facilitated processes whereby the business owners developed taxonomies, audited and identified key content assets, prototyped user interfaces, and identified the content management disciplines needed to transform the information into content assets.  See the article "Using Persona Advocates to Develop Information Solutions & Portals".

Developing and managing usability testing

We have introduced user-centered design and rapid usability testing programs into a number of organizations.  The objective of usability testing is to identify major defects in the user experience, before extensive software coding needs to be modified.  Our approach to usability testing has enabled business teams and IT staff roll out Intranet applications and portal programs that meet or exceed user expectations.  Done iteratively, usability testing also delivers progressive enhancements and builds goodwill with the end-user audience.  Usability testing improves adoption, user satisfaction and drives success metrics, specifically time-to-complete specific user tasks.